AscCloud :: Privacy Policy

Updated on 25 June 2018


We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

Who we are

We are Academy Soccer Coach Limited of Archer House, Britland, Northbourne Road, Eastbourne, East Sussex, BN22 8PW trading as Academy Soccer Coach.  We are registered in England and Wales: under company registration number 7383395. We collect, use and are responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the EEA and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

The personal information we collect and use 

Information collected by us

In the course of visiting our website and/or using our services, such as ASC Cloud or purchasing an item from our store, we collect the following personal information when you provide it to us:

Information collected from other sources

We also obtain personal information from other sources as follows:

How we use your personal information

We use your personal data to operate our websites and provide you with access to the products and services you’ve requested, and to manage our relationship with you. We also use your personal data for other purposes, which may include the following:

To support you: 

To protect you: 

To market to you: 

To analyse, aggregate and report: 

Who we share your personal information with

We routinely share personal data about our account holders under the legal basis of legitimate interest with:

• other companies in the Academy Soccer Coach group of companies;

• third party integrations (API) whom you have authorised to access your ASC Cloud account insofar as this is a necessary requirement for provision of the Service;

• third party service providers such as Amazon Simple Email Service or MailChimp who assist and enable us to use the personal data to, for example, support delivery of or provide functionality on the website or services, or to market or promote our products and services to you where we have your express opt-in consent for this specific purpose;

• law enforcement or other authorities if required by applicable law;

• an actual or potential buyer (and its agents and advisers) in connection with an actual or proposed purchase, merger or acquisition of any part of our business;

• other people using only anonymised data unless express opt-in consent for this specific purpose has been provided;

We shall not share your personal information with any other third party without your express consent, and we shall cease sharing your information immediately upon your request, although this may adversely impact on our ability to deliver the Service you subscribed for.

Whether information has to be provided by you, and if so why

The provision of Title, First Name, Last Name, Gender, Email Address, Telephone Number, City / Region / Country of residence is required from you to enable us to provide you with access to our products and services. We will inform you at the point of collecting information from you, whether you are required to provide the information to us in order for us to provide you with the Product or Service. If you withdraw your consent this may affect the functionality of the Service or our ability to provide you with the products and resources that the Service includes.

How long your personal information will be kept

Reasons we can collect and use your personal information

In many cases we rely on legitimate interests as the lawful basis on which we collect and use your personal data. Our legitimate interests are:

NB You may ask us to stop processing your personal data at any time, but in that event we may be unable to provide you with all of our services, and some functions and features on our websites may not be available to you

Consequences of our use of your personal information

When we share data, it may be transferred to, and processed in, countries other than the country you live in – such as to the United States, where certain data hosting provider’s servers are located, e.g. with Amazon SES mail service and MailChimp. These countries may have laws different from what you’re used to. Where we disclose personal data to a third party in another country, we put safeguards in place to ensure your personal data remains protected.

For individuals in the European Economic Area (EEA), this means that your data may be transferred outside of the EEA, and where this is the case it will only be transferred to countries that have been identified as providing adequate protection for EEA data (e.g. New Zealand), or to a third party where we have approved transfer mechanisms in place to protect your personal data – i.e., by entering into the European Commission’s Standard Contractual Clauses, or by ensuring the entity is Privacy Shield certified (for transfers to US-based third parties). For further information, please contact us using the details set out in the Contact us section below.

Your rights

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

If you would like to unsubscribe from any email newsletter, you can also click on the ‘unsubscribe’ button at the bottom of it. It may take up to 5 days for us to action this.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

How to complain

We shall endeavour to resolve any GDPR-related query or concern you raise about our use of your information in the first instance. If we are unable to resolve your issue, you may refer it to The Information Commissioner, who may be contacted at or telephone: 0303 123 1113.

Changes to this privacy notice

This privacy notice was published on 25-05-2018 [and last updated on date].

We may change this privacy notice from time to time, and when we do we will inform you via email or from within your ASC Cloud account.

How to contact us

Please contact us if you have any questions about this privacy notice or the information we hold about you.

If you wish to contact us, please send an email to or write to us at; Academy Soccer Coach Limited of Archer House, Britland, Northbourne Road, Eastbourne, East Sussex, BN22 8PW or call 044 0845 5485504.